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Plan UK’s Education for Girls Facebook App

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The launch of Plan UK’s Education for Girls Facebook app, designed and developed by Steely Eye Digital Media, topped the Twitter chart on Friday June 29th by rapidly becoming the number one trending topic on the social media network. See here.

If that wasn’t incredible enough, the Facebook app went on to accumulate 15,055 tweets in just 24 hours and attracted the attention of some of Twitter’s big influencers, including Stephen Fry and Sophie Dahl.

It is hoped that the app, which evokes fond childhood memories by asking users to select which books they have read from a list of the most popular fifty and to select their favourite, will encourage people to support Plan by buying a virtual book. Each virtual book bought represents a child’s education and the integrated barometer feature allows for users to track the number of books bought and equate it to the number of girls that will receive an education as a result.
If you would like to get a personalised, virtual book visit the app here: https://apps.facebook.com/educationforgirls/


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